New Spring Collection 2013, Saluti dalla Sicilia

“Mare. Sole et Amore.”

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We felt privileged to shoot our SS’13 collection on this ancient Mediterranean island. A glorious melting pot of a rich and unique culture. Our ode to Sicily!

Inspiration was gleaned from cult Italian director Visconti’s 60s movies full of beauty and sunlight.

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Visconti, La terra trema, 1948.

We were uncertain as to what direction we would take until our photographer showed us this location and we couldn’t help but be inspired!

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Used these cool 3-wheelers for buzzing around town. Cute name too - Ape (Bee in English!!)

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Medieval houses, jagged mountains, Corinthean ruins, Baroque churches and the scent of wild rosemary and lemons carried on the salty air of the azure Tyrrhenian Sea…

Our Sping/Summer’13 collection is infused with a 50s holiday-postcard vibe—from the brightly printed dresses and knotted headbands to the colourful string shoppers and sophisticated pointy-toed flats: shot against spectacular backdrops of wild, natural landscapes and crisp, traditional interiors.

Lips dress. Plümo Spring collection 2013.

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 Relaxed sundresses, electric colours, sophisticated tunics and sharp cut trousers.

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Bold colours of Sicily; tomato, periwinkle, indigo and saffron juxtaposed with fanciful 50s inspired designs and block-printing.

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Classic L.B.D lifted with a delicate crochet collar. Belle dress. Plumo SS’13.

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Locally crafted raffia and straw-work translated into on-trend totes, shoes and jewels. Reflections of Sicily’s centuries-old culture and tradition.

Lace shrug. Plumo SS’13.

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String bag. Plümo Spring ‘13.

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Zingy beaded Miyuki earrings. Plumo SS’13

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Pachino boots. Plumo SS’13

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Bold retro prints. Plümo Summer 2013.

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