6 o’clock in the morning - we gather the team together and head off through the medina to our first location; absorbing the sounds of the early morning call to prayer and the bustle of the souks
The multitude of intertwining narrow lanes in the medina are confusing at first; most are un-named and some, so narrow, that most of our kit (including thousands of pounds worth of Melanie’s cameras) are piled up on a hand-cart for transporting! Dodging the constant traffic of kamikaze cyclists and mopeds - often carrying whole families and their shopping - is fast becoming our Olympic sport!
Getting lost in the souks does have its bonuses though … our French make-up director Sara shrieks with delight as she discovers one treasure after another. Traditional black hammam soap made of olives, rich in Vit E and with the texture of butter; Argan oil renowned for its anti-aging - we’ll all be smothering ourselves in that later-chunks of fragrant amber resin and the weirdest Berber lipstick that starts off green and transforms into the most amazing shade of geranium once slicked on your lips.
It feels so right to be shooting our clean, contemporary Danish fashion against the frenetic backdrop of the medina. Coolly intelligent versus dramatic and evolving - Ingrid Bergman and Humphrey Bogart in Casablanca. WE LOVE CULTURE CLASH!
Sara gets busy applying make-up to Kaisa in our al fresco studio.
As a stylist, you are often used as a jewellery stand!
Incredibly, the luminosity of the pigments on the walls and streets seem to reflect the colours in our collection. Melanie and Kaisa’s favourite bag - Amalfi tote by Campomaggi
Our ethereal model Kaisa; catching the last light of the day.
End of a long day - heading back to the riad for a cold beer on the roof terrace before bed. Tomorrow we travel to the ancient walled city of Essouira to shoot more of the collection …..